Diet coke X Karl Lagerfeld

This is about how branding works.
The meaning of brand is originated from old Norse word 'Brena' which means to burn.
By Burning signs onto cattle skin, farmers could demonstrate their ownership.
Yes, Branding is a mean of differentiation.
Coke and Karl just are playing game by using their image.
Is it so snobby or making you sick? No..They're clever.
If you get commercial image,Sell it! why not?